UI/UX and Art Direction for FitFlop, an international shoe brand. Working across multiple projects such as email marketing, campaigns, online advertising and improving the end to end journeys for new and returning FitFlop users. Art Directed seasonal campaigns and online content.
Full redesign of FitFlop checkout. Analysing current metrics to establish key pain points and carry out user testing to understand users and their expectations and behaviour. Findings were used to influence all design changes.