UI/UX and Art Direction for  FitFlop , an international shoe brand. Working across multiple projects such as email marketing, campaigns, online advertising and improving the end to end journeys for new and returning  FitFlop  users. Art Directed seasonal campaigns and online content. 

FitFlop

Art Direction, UI/UX

UI/UX for FitFlop, an international shoe brand. Working across multiple projects such as email marketing, seasonal campaigns, online advertising and improving the end to end journeys of new and returning FitFlop users.

 UI/UX and Art Direction for  FitFlop , an international shoe brand. Working across multiple projects such as email marketing, campaigns, online advertising and improving the end to end journeys for new and returning  FitFlop  users. Art Directed seasonal campaigns and online content. 

UI/UX and Art Direction for FitFlop, an international shoe brand. Working across multiple projects such as email marketing, campaigns, online advertising and improving the end to end journeys for new and returning FitFlop users. Art Directed seasonal campaigns and online content. 

FitFlop_Mock1.jpg
FitFlop_Browser1.jpg
FitFlop_Browser4.jpg
FitFlop_Browser6.jpg
FitFlop_Browser5.jpg
FitFlop_Browser2.jpg
FitFlop_Browser3.jpg
FitFlop_tablet2.jpg
FitFlop_image1.jpg
Interface

Interface

Full redesign of FitFlop checkout. Analysing current metrics to establish key pain points and carry out user testing to understand users and their expectations and behaviour. Findings were used to influence all design changes.