Full site redesign for male grooming brand Mr Natty. To gain more users Mr Natty needed to improve their mobile experience and refresh the current desktop experience.
For an easy shopping experience, the main navigation was refined and a new sub menu added displaying each category.
A new consistent iconography library was created to guide users throughout their Mr Natty experience.
Users can add products directly to cart or choose to explore individual product pages.
The new visual design language has been replicated across all email marketing material. Responsive template designs have been created to accommodate personalised and reactive content.