UI/UX and branding for Recommended, a new personalised digital service from Springer Nature that suggests relevant papers to Scientists, based on what they have previously read.
Recommended required an identity that reflected the personalised element of the service.
The website allows users to understand more about the service and the brand. All UI elements including iconography have a cohesive look reinforcing the brand across all touchpoints.
Recommendations are displayed in a pop up panel and through emails. In response to analytics and user testing the panel design and animations were continually iterated on to improve user engagement.